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Cees van Riel presents the main points of the study Why people love art museums?

Published by Unai Admin

17/07/2025







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Why people love art museums?

Published by Unai Admin

18/07/2025

Why people love art museums?

Why people love art museums?

Cees Van Riel, professor of the Rotterdam School of Management, Erasmus University (RSM), present the study Why People Love Art Museums? Museums have higher reputations than companies. This is the main outcome of this study. The results are: the Louvre has the highest reputation worldwide. The Van Gogh Museum and Rijksmuseum follow in the second and third places, which puts them among the top in the world. In the study, it also became clear exactly what it is that makes museums so highly regarded. Van Riel thinks that businesses could learn from this.

Conference



06/02/2018

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Why people love art museums?

Published by Unai Admin

18/07/2025

Why people love art museums?

Workshop



06/02/2018

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The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

Published by Unai Admin

17/07/2025





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The Alignment Factor

Published by Unai Admin

18/07/2025

The Alignment Factor

The Alignment Factor

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Professor of Corporate Communication of the Rotterdam School of Management and Vice Chairman of the Reputation Institute, in his book titled The Alignment Factor (“Alinear Para Ganar” in its Spanish translation). The book highlights the need for support on the part of stakeholders in order to enter different markets, obtain operating licenses and minimise potential obstacles. Here you can see the companies of Corpoate Excellence - Centre for Reputation Leadership that appear in the book.

Conference



16/10/2012

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